A Commitment to Improving Quality of Life
No matter the age, condition, or lifestyle.
Paul Hendry has spent his entire life immersed in sport, performance, and active living. Today, he leads Eurozone Brands, a business dedicated to developing and marketing specialist products that enhance performance, wellbeing, and lifestyle for people of all ages, abilities, and levels of activity.
From his early career as a prize-winning professional squash player and coach, followed by working as Promotions Manager for Dunlop Slazenger racket sports, to overseeing the European distribution of golf clubs for Jack Nicklaus, Paul has consistently channelled his energy into sport-led ventures rooted in performance and longevity. That same philosophy underpins his work today—seeking out brands and products that genuinely improve how people move, feel, and live.
A deep personal belief in the efficacy of every product he represents fuels Paul’s natural enthusiasm, supported by decades of hands-on experience in sales and marketing. His unwavering commitment to the brands he manages, combined with an unrivalled network of retail and industry contacts across Europe, has resulted in a highly specialised and carefully curated brand portfolio.
Paul’s success is reflected not only in the quality of the brands he represents, but also in the longevity of his commercial relationships. Each brand benefits from tailored, innovative, and highly effective B2C marketing strategies designed to suit its unique personality. Every relevant sales channel is explored—across both B2C and B2B models—to maximise reach, engagement, and commercial performance.
Paul summarises his approach simply:
“I seek out brands that complement our range and align with our ethos of improving lifestyles. I then work closely with key partners to develop innovative marketing and sales strategies that maximise performance and return.”
Whether the focus is performance, function, or simply looking and feeling good during sport or everyday life, Eurozone Brands offers a handpicked selection of products that support an active lifestyle. The portfolio is backed by dedicated advocates across almost every sport imaginable, as well as individuals seeking better wellbeing, improved performance, and a higher quality of life.
PAUL HENDRY
Founder & CEO
A Life in Sport
After years of competing at a high level in squash—including coaching at the prestigious Grasshopper Club Zurich—Paul set out to turn his lifelong passion for sport into a business. His competitive career included winning the coveted Grasshopper Cup, placing him alongside former champions such as Chris Dittmar, Jansher Khan, Gregory Gaultier, and Amr Shabana.
Despite being offered a highly lucrative opportunity to live in Monaco and coach the national team, Paul chose to return to his UK roots to focus on developing a racket sports brand. During this period, he continued to compete at County level in both squash and tennis, maintaining an elite standard of performance.
Years of intense competition inevitably took their toll. At just 48, Paul underwent resurfacing surgery on both hips—an experience that marked a turning point. While it ended his competitive playing days, it opened the door to a renewed approach to fitness, movement, and long-term health.
Unable to compete at the highest level, Paul channelled his drive into leading an active lifestyle and discovering brands and products that genuinely support performance, recovery, and wellbeing. Having personally benefited from each product he represents, he is a firm believer in their efficacy and real-world value.
Today, Paul plays padel regularly in both Portugal and the UK and takes part in strength and conditioning training at his local gym. Now in his 60s, he is fitter and stronger than most—and well known among friends for being first on the dance floor and last to leave.
By combining a lifelong love of sport with a natural talent for sales and marketing, Paul has built a successful business that generates sustainable profits across a diverse portfolio of brands—while improving quality of life for people across a wide range of lifestyles.